These days, people lead busier lives than ever. This is especially true given everything going on in the world right now with the still-ongoing COVID-19 pandemic, where situations can change dramatically in an instant. Because of that, businesses of all types are looking for newer and more innovative ways to keep their customers engaged – and using an online waitlist is a big part of how they’re doing it. It’s a technique that is especially effective for organizations like restaurants – something that is true for a wide range of different reasons, all of which are more than worth exploring.
Power of Using an Online Waitlist
All told, using an online waitlist is something that virtually anyone can do. They’re employed by artists and content creators, teachers, pet breeders, gamers – you name it. Even organizations like stylists, manicurists and event coordinators are making use of it.
For the sake of example, say that you’re running a restaurant during a particularly busy period of the day. A customer comes in without a reservation and they’re told that it will be a while before a table is ready. Rather than letting them walk out the door and into the arms of a competitor, you can use an online waitlist to keep them engaged in a way that also helps expand your own audience at the exact same time. When a table is ready, they can get instantly notified by way of a personalized message so that they know exactly when to return for the service they seek.
Or, if you’re an artist, you could create a waitlist to instantly notify people when your next round of work is up for sale so that they don’t have to spend so much time checking your website or social media feeds.
Of course, there are a plethora of other benefits associated with online waitlists as well. If you have a product or service that is particularly in-demand right now and you need to capture sign ups, a waitlist is the perfect opportunity to accomplish precisely that. The same is true if you’re running an event and you’ve already sold out of tickets but you still need a fast, effective and straightforward way to communicate with your customers.
In the above scenarios, a waitlist is also a way for those customers to share information about your business with their friends, family members and other loved ones – thus expanding your reach and allowing you to grow as well.
Keep Customers from Leaving with an Online Waitlist
Online waitlists are also a great way to hold giveaways for both new and existing customers – a move that stands to build a great deal of loyalty among your base. Running a giveaway totally on your own isn’t necessarily the easiest thing you’ll ever do. You need some type of sign up form, a way to track customers, a way to notify people when they’ve won – the list goes on and on. Rather than attempting to put all of this together on your own, using an online waitlist allows you to take care of everything so that you can focus less on the infrastructure of it all and more on the customers – which is where your attention should always be anyway.
Using an online waitlist is also a highly effective way to get money from your sign ups as well, since many of these platforms allow you to accept payments right from the waitlist itself. You can request money whenever someone joins your waitlist for the first time, or even send people invoices if they’re already on the list.
Using an Online Waitlist is Easy!
Overall, using an online waitlist is easy – especially if you’ve partnered with an experienced provider like Waitlistr.com. You can create your waitlist or contest via a simple user interface and get it online literally in a matter of minutes. Once you do, you get access to a series of widgets that let you use your waitlist on your official website or even on social media. Waitlistr.com in particular also includes a reward engine that creates an attractive incentive for customers to share and promote your list on sites like Facebook and Twitter.
But the major benefit of such a service comes by way of how it allows you to effortlessly manage your list at a moment’s notice. During the creation process, you get to select what information you’re collecting from members by way of a custom form builder. Then, when the time comes and you need to reach out to them, you already have everything that you need to do so as quickly as possible.
Learn the Benefits of Using an Online Waitlist
In the end, it doesn’t matter what type of business you’re running or even the industry that you’re operating in, engaging with your customers is absolutely the key to success in the modern era. It’s not just how you let people know about your products and services – it’s how you differentiate yourself from your competitors at the exact same time. It’s a way to grow and expand your business in a way that also instills a tremendous amount of loyalty in your audience, which in and of itself is the most important benefit of all.
If you’d like to find out more information about how to keep customers from leaving by using an online waitlist, or if you’d just like to discuss your own situation with someone in a bit more detail, please don’t delay – contact Waitlistr today.